An Americana/country, blues-rock trio, Will and the Won’ts, composed of singer/guitarist, Will Risbourg, singer/drummer, Andrew Bilotti, and singer/bassist, Gui Bodi. After meeting at the Musician’s Institute in Los Angeles in 2010, the three officially became a trio in January of 2014. For Will and the Won’ts, music is “the most thorough, direct, and concise method of communication that people have come up with.”
I met these guys at one of their gigs and shortly after we decided to work together on a rebrand. At the time they were using white, black and grey for their visual color scheme. The idea for their brand was to be bare bones and stripped-down.
I created a new text logo for them and then we created the steam-punk bird. Will, being from Santa Fe, always felt connected to the Native American imagery that he grew up around and wanted to modernize it with a mechanical look, which I found to be quite enjoyable to design. I also liked how the silhouette bird image I created resembles a letter “W”.